Get traffic to your website for free by following these steps
Credit: BrainStudioz
Website traffic is important: it has been called "the
soul of small businesses" by Huff Post. As a business owner, your goal is
to turn people into customers. But if you do not have traffic on your website,
you have no one to turn to. You cannot survive without website traffic.
If you have been running a business with a website for some
time, you have experienced this principle first-hand. In order to make sales
and obtain happy customers, you must attract people to your site.
So, you know that website traffic is important, but you may
not know exactly how to get enough. Many people preach that getting a lot of
traffic to your website is simple ... if you pay them a lot of money.
However, here's a secret: getting free traffic on the
website can be quite simple, even if you're limited to a low budget! As an
owner of SMB, you probably do not have much money to spare.
It's okay.
There are many ways to get traffic to your website for free!
These are the best ways to get free traffic and some tips on how to carry out
these ideas.
Get traffic to your site for free with organic SEO
Before getting into this first section, let's take a step
back and make sure we understand what SEO services really is.
The acronym stands for Search Engine Optimization. And in a nutshell, SEO is
the practice of changing the rank of a website in a list of search results
online.
For example, let's say you own a pizza place in Chicago and
want to get more traffic through SEO. So take the phrase "the best pizza
restaurant in Chicago" and place it wherever you can on your website: on
the copy of the landing page, on the "About us" page, on the page
“Contact".
Get free website traffic with SEO From now on, when someone
in Illinois is hungry, pull out your phone and search for "the best pizza
restaurant in Chicago", your restaurant's website will be on top of the
results of search. Right?
Unfortunately, it is not so easy
Google has been cracking down on the practice of
"keyword stuffing," which refers to what it did in our fictitious
scenario. Websites full of keywords are designated as spam and thrown out the
door.
However, you should not give up SEO altogether.
Google receives more than 63,000 searches per second on a
given day. And your website should appear in the results of those searches if
you want to be competitive.
So, how is organic SEO used in a way that really works?
Search engines are getting smarter, so you should also be
smarter. Here are some steps to get traffic to your website for free through
SEO.
First, be sure to target the right keywords and phrases.
More than half of the search queries are four words or more, so be sure to
expand beyond the individual words.
Hungry customers in Chicago are not just going to write
"pizza" or "Chicago," they want the best pizza restaurant
in Chicago. And when they look for it, you will have more chances to appear. Be
specific
Local SEO to decide keywords puts you in the shoes of your
target audience. Consider what they are looking for.
What would someone write in the Google search bar that would
help them find your website?
Brainstorm a list of keyword variations and then choose the
ones that seem most likely.
Publishing regular quality content is another essential
ingredient to help you succeed with SEO. If you do not have a blog on your
website yet, now is the time to add one!
A blog is an integrated way to constantly put new content on
your site. And Google loves sites with fresh content! Update your blog
regularly and make sure you optimize each post with your specific keywords.
Once you have implemented a solid SEO strategy, there is one
more thing you should do: monitor it! Study your analyzes and discover which
keywords are giving you the most conversions. Then, use those keywords more.
SEO may seem like a mystery ... but by working naturally
with target keywords in regular blog posts and then analyzing their performance,
you can get traffic to your website for free through organic SEO.
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